This very second there are five completely free tools you could be using to tremendously improve your website traffic, sales and growth.
How?
From spying on your competitors exact ads, to identifying the very words your target audience are searching Google for.
We’ve compiled the ultimate list of website upgraders and competitor-beaters for you.
The best part?
You need absolutely zero technical know-how to use most of these tools. Each of them can be quickly searched in a mere sixty seconds.
Trust us: a brief glance over this list could elevate your business and website profits in a matter of weeks!
The Easy List:
These tools and sites require no technical know-how and take less than five minutes to use.
Discern Your Competition’s Social Media Strategy
Have you ever wondered what advertisements your competition is running?
Did you happen to see a stray social media ad of your nearest rival and now you’re wondering what else is up their sleeve?
By visiting Facebook Ad Library you can see every ad that a business (local or international) is running on Facebook and Instagram.
Simply select the ad category as “All Ads” and type in the name of the business who’s ads you wish to see.
Their entire social media campaign will be laid bare to you!
Needless to say: you’ll be able to improve your own ads by seeing what works for the competition and where you could improve upon.
Plan Your Way To Keyword Abundance
This tool does require you to create a free Google ads account, which can be done in less than five minutes.
But boy is it worth it: the Keyword Planner can show you the total monthly Google searches for a specific term.
For example:
If you’re a plumber, then you’d definitely be interested in knowing how many Gold Coast homeowners searched for “Plumbers Near Me” in the last three months.
This can show you the exact keywords and terms you need to rank for!
We recommend using it in your ads to reach people searching for your business right now.
Rush To The Finish Line Before Your Competition
Similar to the keyword planner, but valuable in an infinitely different way is SEMRush.
SEMRush actually has a neat side-feature: type in your competitor’s website and it will compile an SEO report on their backlinks, citations and blog posts.
See where your competition is posting, what they’re blogging about, and which sites they’re placing their links on.
This is invaluable when you’re trying to increase your SEO ranking and beat out the competition in the local market.
You’ll need to enter your email address to create a free account – and you’re only given 3 competitor searches – but otherwise this tool is easy to use.
Identify Trends The Market Isn’t Seeing
Ever heard of Google Trends?
This Google-sponsored program lets you search specific topics and map out their popularity over a period of time.
You can compare different topics to each other: such as Twitter to Election to COVID over the last twelve months.
This is invaluable in tracking how certain trends can affect your business.
What’s popular and lucrative right now might not be tomorrow; and Google Trends lets you avoid being caught unaware.
The Technical:
These tools require significant technical-know-how. We suggest using your IT department or web dev to set them up.
Their difficulty is well worth the effort: these two tools have powerful insights for your business.
Never Need To Search For Customer Info Again
Search Console lets you see exactly how many visitors have viewed your site and what they searched Google for to get there.
For example:
This month you may have received a hundred visitors from the term plumber gold coast,whereas plumber near me only received twenty visitors.
This will give you a crystal clear idea of where your customers are coming from!
Installing Search Console can be quite tricky: you need to install a code snippet on your homepage’s header code. It’s best to ask your web dev to install this for your!
Analyze The Most powerful Metrics On Your Site
Google Analytics 4 is the mother of all website data software.
You absolutely need this installed on your site: it can give you tremendous amounts of actionable data that you never even thought of.
Google Analytics 4 can show real time traffic of who’s on your site right now.
It can tell you what pages they visit, how long they spend on each page, and even how far down the page they have scrolled.
Analytics will tell you what country, region, and what time your website visitors are on your website.
It will also inform you of what website they were on before visiting yours!
Again, installing Analytics will require a code snippet on your site. We recommend outsourcing to your IT department.
Beat Your Competition In The Finance Space Too!
While we may not be able to help you with installing code, we can certainly help your business with accounting and bookkeeping!
The A Firm has over 150+ years of combined experience in helping Aussie small businesses grow their profits sky high.
So give our friendly team a call today to learn how we can help you!