In the business world, knowledge is power: and there’s no knowledge more powerful than knowing your customer.
Truly understanding the ins-and-outs, the nuances, the lingo and everything else that makes up your customer avatar can be an arduous process.
But it’s entirely worth it: you’ll be able to connect with your dream client in a way that no other competitor can hope to match.
Fortunately – after decades of helping businesses grow their profits – The A Firm has observed two powerful tools that can fastrack your custom research!
#1 Where Does Your Dream Client “Hang Out” – Virtually, & In Reality?
Understanding where your customer avatar spends most of their time can help you cut out marketing methods and channels that aren’t giving you the best ROAS.
Knowing where your dream client is lets you get the most bang for your buck when trying to sell to them.
We can separate an audience’s favorite hang-out spot into the online and the real world.
The Online space your target audience hangs out in is a very easy place to research.
Simply search the big platforms – like Facebook, LinkedIn, Twitter – and compare the most active groups, pages or channels to see where the conversations are happening.
Sign up, contribute to the discussion and observe your dream client in their natural habitat!
It’s in these spaces that your soon-to-be clients will compare products, complain about niche problems, and discuss what they love and hate about your industry. So get checking!
Some platforms to consider are:
- Youtube
- TikTok
The real world is a bit harder to find where your potential clients hang out and – ironically – more metaphorical.
Try to think to yourself: If I were my dream client, where would I spend most of my time?
The answer might be – depending on your service or product – with their family, in their house or garden, or the footy field, the ocean or in front of their computer, to name a few.
Go to this place – or better yet, observe other people in this place, if you can – and try to visualize, on a daily basis, what your customer needs:
- What’s comfortable? What’s not?
- What do you need more of? Less of?
- How can you make this space or activity more effective? More enjoyable?
Incorporate all of these answers into your copywriting for a surefire way to make your product or service more relatable!
#2 Your Client’s Demographic Is The Key To Their Sale
Understanding the demographic of your client is the most essential topic on this list.
As an example: there are some things that people of a certain age would almost always buy, while younger or older people would never consider.
This can lead to wasted advertising dollars on your behalf, or a veritable gold mine waiting for you to skyrocket your sales!
We can break down your target audience’s demographic into three main categories (although there are plenty more, these are the biggest):
- Age:
- Understanding the age of your customer avatar is key. Younger audiences tend to be affected more by trends, while older audiences follow more traditional means of business. For example: you may find TikTok is the perfect platform to reach people under the age of twenty one, but if your audience is over the age of sixty, you may find more luck on the radio or in a newspaper!
- Gender:
- Some products, services and businesses are geared towards certain genders. Childcare centers for example tend to market their service towards women. In comparison, a ute brand will more typically show their ads to men. Understanding which gender relates more to your product or service can make it much easier to sell.
- Location:
- There’s no sense in selling a surfboard to someone living five hours from the beach! Making sure you’re capitalizing on your product or service location is crucial to getting the most out of your sales. You may even have to exclude potential customers who may be in a geographic area not well suited to your business.
Definitely Do This If You Want To Attract Your Dream Client!
How can an experienced accountant & bookkeeper help you grow your revenue and find your dream client?
Simple: by freeing up your time from not having to manage your own accounts and tax lodging, you as the business owner can focus on getting new clients!
Not to mention The A Firm have saved our clients hundreds of thousands of dollars in cut expenses and savvy tax accounting. With more money, you can hire new staff and grow faster than ever.
So book a free meet and greet with our CEO today!