Is Video the Next Big Way to Skyrocket Your Business?
2022 has already been an exciting year full of new developments for the modern business world. But one thing everybody saw coming was the explosive rise of video popularity.
This popularity mostly pertains to the marketing side of businesses, but other parts – education and content creation to name a few – have also been greatly improved by video.
Forerunners of the video trend cashed in on its huge advantages in 2021; only now are we seeing the corporations catch up, and even more exciting innovations from frontrunners.
Wondering how video content can improve your conversions and scale your business? We’ve put together some of the biggest advantages to using videos in your business.
Form A Human Connection; Send A Powerful Message
Marketing, sales, business.
As a business owner, you’ll know it’s all about forming a human connection and touching on your customer’s emotions.
Most people don’t need to buy roller skates.
But when someone sees a video of a person their age, laughing in the sun with their friends as the summer breeze whips back their hair – they immediately think back to when they were a kid.
Everything seemed right in the world and all they cared about was having fun.
Then they buy that pair of roller skates.
You could write hundreds of thousands of words about roller skates – very few people would read it.
But a video showing how to learn to roller skate and do a cool trick in just thirty minutes?
Well, at worst you would get a significant amount of sales. At best, the video could go viral, reaching millions of potential customers.
Video can get your point across in a succinct, engaging, and clearer way than words ever could.
But more than that, video can get your message across. It can evoke a memory, feeling or desire instantaneously in ways that a blog never could.
Understanding the core message you want to send to customers is crucial to your business growth strategy.
Quick Recap:
- Videos are far more engaging than text
- A high-quality video will allow you to evoke an emotional response in viewers
- Don’t just sell the product: sell the experience with a video for higher conversion rates
- Get your “point” – brand story, ethos, mission – across in an immediately understandable manner
Engagement Rates Will Be Off the Charts!
Speaking of that human connection, it’s fair to say that video content in general is just plain better at eliciting user engagement than word-y alternatives.
Why?
Content Of The Viral Kind
Consider viral content as an example.
The word viral is almost completely synonymous with the video coming after it. There is a reason video platforms such as YouTube & TikTok have skyrocketed in users in the last five years.
Can you think of any viral blogs recently?
More to the point: videos give viewers a reason to want to engage. When it comes to ads, nowhere is this more obvious than the world of social media influencers.
Videos featuring social media influencers are especially effective for Ecommerce brands, and those businesses looking to sell to Gen Z audiences. A video will let the personality of the influencer shine through, resulting in more sales for you.
Educational Purposes:
But don’t think it’s all about selling: a video is a fantastic, higher-performing alternative when it comes to education and/or training.
If you tell someone they need to read a ten thousand word instruction manual to use your product – well, their eyes will glaze over.
But tell them they can use your advanced, state-of-the-art product after just watching a sixty-second video?
People will happily watch rather than read!
This also goes for internal training of your staff, too!
Longer Time Spent On Site:
Did you know that placing a video on your website homepage increases your chance of ranking 1st on a Google search by up to 50%.
This is because a big part of SEO is how long people spend on it: Google’s algorithm will consider your site higher quality if more people spend a higher average amount of time on your website.
It’s still crucial that you’re posting regularly to your website’s blog, and giving readers relevant, valuable knowledge.
But a high-quality sixty second video, for example, will more than double your average on-site time!
Quick Recap:
- A high-quality video on your homepage increases your chance of running 1st on Google by up to 50%
- Video increases your average time on-site and SEO quality score
- It is far easier to train staff and educate customers with video compared to text
- The video medium allows you to take advantage of viral content
Enjoy Skyhigh Conversion Rates
When it comes to sales & marketing funnels, a high quality video when placed on your landing page can increase your conversion rate by up to 80%!
This can save you time and money, and is by far the quickest way to increase your sales.
This is in part because video content makes your brand infinitely more trustworthy to potential customers.
A brand that puts their founder and CEO in front of the camera? Well, that gives the brand a face, persona, and provides customers with another trust point.
A video also lets you explain to your audience exactly what you’re selling them in a fast, persuasive, and engaging manner. It will also help you:
- See fewer leads slip through the cracks due to boring walls of text and overdone graphics
- More qualified and eager leads due to them learning more about your product from a video
- Your cost per acquisition will be drop due to both of the above
Quick Recap:
- Placing a video on your landing page can increase conversions by 80%
- A high quality video will instantly make your brand more trustworthy to customers
- Video is a fantastic medium to give your company a personal identity
How To Make The Most Of Video In 2022
Video is so incredibly popular this year not just because it can increase sales, but because video content is a whole other medium of engagement!
Video can get your business ethos across to your customers in a manner that compels them to engage with your business.
But video is just one (admittedly powerful) part of the puzzle.
The best way to skyrocket your business is to use high quality videos in combination with outstanding bookkeeping and accounting practices.
If you want to learn how to do the latter for your business in 2022, then book a free call with our amazing accountants today!